Development
Product Intelligence Portal
- Client
- KershKicks
- Sector
- E-commerce
- Timeline
- Six weeks to first working version
01The situation
Every product in the catalogue was competing for the same ad budget. There was no consistent way to decide which SKUs deserved the spend, and feed quality problems only surfaced after they had already cost visibility.
02What we built
- A scoring model across revenue, margin, demand and inventory
- Product tiers that drive Shopping feed labels
- Campaign structure that follows the tiering
- A portal where the team can review and override tiers
03Outcomes
Products in the catalogue
9,274
Products in the catalogue, 4,600 active at the time of audit
Feed completeness
0.5%
Only 47 of 9,274 products carried a GTIN when audited - Merchant Center readiness is the gap the portal closes
04Quote
Tom and the team at Odd Duck have been a huge help to us at KershKicks. From managing our advertising and SEO to developing multiple applications tailored to our business, they have played a key role in improving the day-to-day efficiency of our online store. Even in a relatively short period, we have already seen clear and measurable results from working with Odd Duck
05Services used
Have a project like this?
Start with a discovery audit. We agree the problem and the price before any work begins.