AI
Auction Content Pipeline
- Client
- Sutton Kersh
- Sector
- Property auctions
- Timeline
- 48 hours
01The situation
Property photos and voice notes arrive on WhatsApp all day. Turning them into finished video posts was manual, repetitive work, and publishing waited on someone remembering to do it.
02What we built
- WhatsApp voice notes transcribed and turned into finished property reels
- Auction lots and social posts ingested straight into the pipeline
- A human approval gate before anything reaches a social account
- Automated publishing to Instagram, Facebook and LinkedIn once approved
03Outcomes
Reels produced
Hundreds
Produced through the pipeline ahead of the rebuild
Static posts produced
Hundreds
Lot posts generated alongside the reels
Content migrated
793
Property records migrated into the consolidated app
04Quote
Odd Duck don't behave like an agency. They combine proper human strategy with AI execution, so things that used to take months land in weeks — and because everything is fixed price, we know exactly what we're paying for and what we're getting back. On top of the marketing, they've built us custom apps that solve real operational problems in our auction business. I've not seen anyone else offer that combination at any price, let alone theirs.
05Services used
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